Career Profile
 
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Marc Friedenberg

Career Profile

 

 

15+ years’ experience in Talent Representation (Artist Manager + Music Agent), Artist Marketing & Artist Development, Tour Marketing + Planning, Music Business Development and Team Leadership for leading companies in the music industry.

Areas of Expertise

Talent Representation (Artist Manager + Music Agent)

Music Business Development

Contract Negotiations (inc. Personal Appearance, Tour Deals, Label + Publishing)

Team Leadership

Tour Marketing, Strategy + Planning

Artist Marketing & Development

Digital + Traditional Music Marketing

Cross-Function, Multi-Team Marketing

Artist + Label Relations

Producer: Live + Experiential Events

A&R

Career Profile

 
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Team Lead, Artist Relations Team

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Senior Business Development + Marketing, Live Team

Artist Relations Team Lead: Direct point-of-contact for major artist management companies for on- and off-platform artist marketing campaigns + company initiatives

Artist Marketing Campaigns (U2, Elton John, Brockhampton, among others)

Cross-Function, Multi-Team Marketing

Artist + Label Relations

Strategic Planning

Concert Producer + Business Development Lead for Spotify’s Playlist Live Concert Series:

- Hot Country Live featuring Carrie Underwood, Dan + Shay

- Viva Latino Live featuring Bad Bunny, Daddy Yankee, Becky G.

- Rap Caviar Live featuring Chance the Rapper, Migos, Megan Thee Stallion

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VP, Business Development

Tour Executive

Business Development

Artist + Label Relations

National Tour Marketing

Contract Negotiations

Generated financial models valued at $5M+

Point of Contact for Kanye West’s “Yeezus” Tour”

 
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VP, Tour Marketing + Artist Development

Department Head

Producer - Promotional Tours & Live Events

Tour Marketing

Artist Marketing + Artist Development

Product Management (NIN, Beck)

Multi-Million Dollar Budget Oversight

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VP, Marketing

Product Manager for notable artists, including Stevie Nicks (Crystal Visions - The Very Best of Stevie Nicks) and Lindsey Buckingham (Under The Skin).

Cross-Function Marketing Oversight for new release campaigns, including digital marketing, radio promotions, publicity and tour marketing.

Multi-Million Dollar Budget Oversight

 
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Music Agent

Clients included: No Doubt, Weezer, Goo Goo Dolls

Contract Negotiations with Major Concert Promoters + Venues

National Tour Oversight (including Marketing, Promotions, Ticketing)

Artist Development

MJF Management | Consulting

Key Client: Jamestown Revival

Jamestown Revival Highlights:

160mm+ streams to date from scratch

Grew live fan base to 1,200+ in major markets

The Outsiders (A New Musical) - Music & Lyrics by Jamestown Revival - Winner 2024 Tony Award - Best Musical; 2025 Grammy Nominee - Best Musical Theater Album

TV Show and Commercial Syncs includes: Tracker, American Rust, This is Us, Walker, Dodge, Coors

National TV & Press includes: Jimmy Kimmel Live!, Kelly Clarkson Show, Rolling Stone, Billboard, Paste, AP, NY Times, American Songwriter

Major U.S. music festival appearances include: Coachella, Stagecoach, Lollapalooza, ACL, Farm Aid, Bottle Rock and Outlaw Festival (featuring Willie Nelson)

About Marc Friedenberg

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Marc Friedenberg is an established and highly respected music industry executive. Prior to founding MJF Management, he held senior positions at Spotify, AEG Live, Interscope Geffen A&M Records, Warner Records and WMe, and has a proven track record of success talent representation (artist manager, music agent), team leadership, music business development, tour marketing + planning, contract negotiations (personal appearance, tour deals), XFN / multi-team marketing, digital & traditional music marketing, concert promotion, producing live + experiential events, artist + label relations and A&R.

Marc played an essential and successful role in integrating our live initiatives with the internal sales team(s) and developing our cross-promotional initiatives…(and) played a key role in developing shows in Spotify’s playlist live concert series, including the launch of the Hot Country Live concert series and other shows for the RapCaviar Live and Viva Latino concert series. Marc will most certainly prove to be a valuable member of your organization.
— Tim Riley, Global Head Live + Talent / Spotify
Marc is one of my favorite managers to work with. He is an outstanding strategist, has a keen understanding of negotiating agreements to achieve the best possible results for his clients, and has an excellent grasp of contract legalese. And importantly, Marc has shown he represents his clients with the utmost of integrity and tenacious passion.
— Jeffrey Koenig, Serlings Rooks Hunter McKoy Worob & Averill, LLP
I’ve enjoyed working with Marc in various capacities over the course of my career and with each venture I have genuinely appreciated his insight, intuition and unique perspective for the initiative at hand. While tenacious in representing his clients, Marc has also proven to be fair and reasonable for all concerned. As important, Marc is always a pleasure to work with and someone I continually hold in high regard.
— Rick Krim, former Co-President, Sony/ATV Publishing; EVP Talent & Music Programming, VH1

Additional Skills

Experienced Team Leader

Highly Collaborative

Outstanding Executive Presence

Strong Negotiation Skills

Effective Strategist

Excellent Diplomacy Skills

Extremely Organized + Detailed Oriented

Exceptional Communication Skills (Oral, Written)

Innovative, Creative + Passionate

 
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Marc Friedenberg

friedenberg.marc@gmail.com

(310)866-8847